What we have learned
Each finding links to its full write-up. Our own measurements come first, and every statistic carries its source, study size and date.
From our own measurements
Citations do not automatically become visits
The uncomfortable finding for anyone whose revenue depends on the click.
5 August 2026
Being cited is not the same as being named
The distinction most visibility tools miss entirely, and the one that changes what you do next.
5 August 2026, corrected 11 September 2026
Other people’s research
Recognition is not discovery
Typing your own brand into ChatGPT and getting a flattering answer proves the model has heard of you. It says nothing about whether a buyer who has not would ever be told.
19 August 2026
What not to do
Most GEO spend goes on tactics that are either measurably ineffective or explicitly disclaimed by the AI companies themselves. What not to do, with sources.
19 August 2026
Rewriting your pages can make you less visible
The standard GEO service, rewriting page bodies to be more citable, has now been measured end to end. On the largest test so far it reduced visibility.
19 August 2026
The engines disagree with each other, sharply
Why a single screenshot is worse than no measurement.
5 August 2026, corrected 14 September 2026