Skip to content
Free check

Every AI answer names businesses it found on specific websites. We know which ones.

We built this knowledge on Refer Labs, our comparison site. ChatGPT and Perplexity now name it ahead of the brands it covers. The free check shows you where your business stands.

Free. No card. Report in 48 hours.

Or see what AI says about businesses like yours right now.

AI assistant
Illustration

Who’s the best option near me for what I need?

Going by reviews, prices and what each business publishes, three stand out:

  1. 1

    A competitor

    Prices stated on three websites the answer read

  2. 2

    Your business

    Listed on the websites this answer was built from

    you
  3. 3

    Another competitor

    Reviewed on two platforms in the category

Read before answering

your websiteGoogle reviewsa local directoryan industry associationa best-of article
“Best plumber near me”“Who do you recommend for physio?”“Good local bookkeeper”“Trusted electrician nearby”“Best dentist in my suburb”“Who should I use for this?”“Best plumber near me”“Who do you recommend for physio?”“Good local bookkeeper”“Trusted electrician nearby”“Best dentist in my suburb”“Who should I use for this?”

ChatGPT will tell you to "improve your content"

Ask any AI how to get cited by AI assistants. It will say: improve your website, get reviews, try Google Business Profile. Correct, and identical for every business in every suburb. We know which directories Gemini reads for plumbers in Brunswick specifically, because we built this on a real business for a year. That specificity is not available from a chatbot.

Sources are specific to your category

Gemini reads different directories for plumbers than for accountants. We map them by running the check on your suburb and service.

The fix is three listings, not twenty

Most businesses need to list on three or four specific sites. We identify which ones appear in your answers, not a generic directory list.

Movement is measurable

Same questions every month. You see whether the listings moved the needle. Generic advice has no equivalent proof.

It reads websites, then names the businesses they mention

Every AI answer starts with a search. It reads a handful of websites and names the businesses mentioned there. If your business is not on those sites, it is not in the answer. The check identifies which sites those are for your category.

The question

“Who should I use for this, near me?”

It reads a handful of websites

  • Google reviewsread
  • An industry directoryread
  • A best-of articleread
  • A local news siteread
  • Another directoryread
  • Your websitenot read

It writes the answer

  • 1A business those sites mention
  • 2Another one they mention
  • 3A third they mention

You: not mentioned

How the check works

Six questions your customers ask

Written around the service and suburb you name. None mention your business by name, because a question that names you guarantees a mention and measures nothing.

Your customers' questions
Illustration
  • How much should this cost?price
  • Which option is better for my situation?comparison
  • Who's good near me and open on weekends?local
  • Is it worth paying more for?value
  • What should I check before I book?trust
  • Who do people recommend?reputation
List locked. The same questions, every time.

ChatGPT, Perplexity and Google AI Overviews

Each question goes to all three assistants. We record whether you were named, who was named instead, and the full answer text from each.

Three assistants · six questions each
Illustration

ChatGPT

2of 6

questions named

Perplexity

1of 6

questions named

Google AI

2of 6

questions named

Three assistants. Six questions. Recorded independently.

Every source mapped

We record every website the answers drew from. Most are free to list on. Getting onto the sites the assistants read is the fix.

Where the answers come from
Illustration
Google reviewsyou're missing
A best-of articleyou're missing
Your websiteyou're on it
A local directoryyou're on it
An industry associationyou're missing
A local news siteyou're missing

This is what you receive

A real result from 24 September. Business anonymised; everything else exact.

A plumbing business in Brunswick

Named in 1 of 6 answers

Checked

24 September 2026

ChatGPT · Perplexity

The six questions asked

None mention the business by name.

  • not named“Who are the best plumbers in Brunswick, Melbourne?”
  • not named“Can you recommend a good plumber in Brunswick?”
  • named“I need a plumber near Brunswick, who should I call?”
  • not named“Best rated plumbers Brunswick, Melbourne”
  • not named“Who is the most trusted plumber in Brunswick?”
  • not named“Plumbers Brunswick reviews”

Who came up instead

  • Rocco Plumbing6 of 6
  • M & F Plumbing6 of 6
  • Biztec Plumbing & Gas6 of 6
  • All Plumb Brunswick5 of 6
  • Drain Blast Plumbing5 of 6

Where the answers came from

  • localsearch.com.auFree to list
    6 of 6
  • wordofmouth.com.auFree to list
    5 of 6
  • airtasker.comFree to list
    5 of 6
  • starworks.com.auDirectory
    3 of 6

Month two adds what changed: whether you appeared more or less, who is new in the answers, and which sites the assistants started or stopped reading.

See a full example report →

What it costs

Free

The check

Six questions across two assistants. Who named you, who came up instead, and which sites the answers drew from.

  • ChatGPT and Perplexity
  • Full competitor list
  • Full source list
  • No card required
Get free check

A$449

/ month

Monthly monitoring

Checked every month across all three assistants. Who named you, who gained ground, which sites they read from. Optimization brief in month one.

  • ChatGPT, Perplexity, Google AI Overviews
  • Optimization brief in month one
  • Before/after comparison each month
  • Cancel any time, no contract
Start monitoring

Want just the brief? A$490 as a one-off. · See what the report looks like.

Questions

Can't I just ask ChatGPT myself?

Try it. You get one answer. We run six questions across three assistants, map every source, and compare to last month. We also know what to do when the answer is wrong, because we have fixed it before.

What do I receive?

Six questions to ChatGPT, Perplexity, and Google AI Overviews. Whether you were named, who was named instead, and which sites the answers drew from. Month two adds what changed.

What do I do with the report?

It names the sites the answers came from. Most are free to list on. Getting on them is the fix.

Is this the same as SEO?

SEO is your position in Google search results. This is whether your name appears when an AI assistant answers a question about your service. One does not predict the other.

What is the optimization brief?

Which directories to list on, what content to add, which questions to target. From the methodology we used on Refer Labs. Included in month one, or A$490 standalone.

Can I cancel?

Yes, any time. No contract. If the report is not useful, say so and we will stop.

A$0.60

Cost to run one check

Per business, per month

A$449

Monthly monitoring price

Three engines, brief in month one

Zero

Variable headcount

The software scales; we don't have to

We built this on Refer Labs first

Refer Labs is an Australian comparison site for subscription brands. Before GEOMG, it was invisible in AI answers. We spent a year finding out why and fixing it. AI citations are now its main traffic source.

referlabs.com.au

Where it started

Named in 2 of 12 answers. Top organic query, 11 of 14 monthly clicks, had never been measured.

What we found

AI assistants read specific directories for comparison queries. Refer Labs was not on them. Three free listings changed the answer set.

Where it is now

Consistently cited in AI answers for Australian subscription brands. AI citations are the main commercial traffic driver.

What we track

Same questions, every month, both assistants. Movement reported question by question.

Pepform Pty Ltd, ABN 32 660 008 159, Melbourne, Australia.