{"id":"share-of-voice","name":"Share-of-voice concentration in measured categories","description":"How concentrated the named brands are in each measured category: the leader's share of voice and the top-three share. Low concentration means no single named brand dominates the answers. It does not show whether the answers are held, because a topic can be owned by the websites the answers are built from rather than by any brand they name.","columns":["property","measured_at","brands_named","leader_sov_pct","top3_sov_pct","question_set"],"rows":[["ReferLabs","2026-07-21",12,3.4,9.4,"5ed18f790e1857b7"],["LuxurySaudi4U","2026-07-21",12,5.7,14.1,"d2375f127bf19719"],["Income Lab (this business)","2026-07-22",12,5.5,14.7,"6d084be71d512d4f"],["ReferLabs","2026-08-08",12,4.6,12.6,"5ed18f790e1857b7"],["ReferLabs","2026-08-10",12,4.5,11.8,"5ed18f790e1857b7"],["Income Lab (this business)","2026-08-18",12,7.7,21.4,"6d084be71d512d4f"]],"generatedAt":"2026-09-22","answers":430,"engines":["Perplexity","AI Overviews","ChatGPT","Claude"],"hashes":["5ed18f790e1857b7","d2375f127bf19719","6d084be71d512d4f"],"temporalCoverage":"2026-07-21/2026-08-18","license":"CC BY 4.0","source":"https://incomelab.me/data#share-of-voice","attribution":"Income Lab (Pepform Pty Ltd), CC BY 4.0"}